Despite being one of the oldest digital marketing channels, email is still one of the most – if not the most – effective way to reach new and existing customers online.
As any company or marketer crafting a business email marketing strategy knows, not all communications are created equal.
The events industry is no novice when it comes to marketing. Professionals understand the importance of targeted email lists for reaching individuals and convincing them of the value of attending.
Like many industries, real estate agencies depend on attracting new customers and maintaining relationships with loyal ones to not only stay afloat but also reach higher levels of success.
This summer, Google implemented changes to Gmail, stirring worries among many companies about how their business email initiatives would be affected.