Marketing channels have a tendency to rise and fall quickly with the whim of the public. One medium, though, continues to prove itself to be a mainstay – email.
The relative shortness of a press release can create added pressure for organizations to catch readers’ attention and hold it.
With their smaller screens and lack of mouse, smartphones present a challenge for companies, requiring them to adopt new content strategies, - such as responsive email - for their email marketing lists.
New research suggests it may be time for online sellers to update their business email strategies.
While email marketing lists allow doctors and hospitals to stay in closer contact with patients and build deeper relationships, who recipients actually want to hear from within this sector is limited.