In addition to the tabbed Gmail inbox, Google has introduced another change that problematizes email marketing practices: image caching.
The uptick in mobile shopping during the Thanksgiving holiday not only met but exceeded expectations.
The holiday shopping season presents a complex, dynamic challenge for email marketers.
The holiday shopping season is vital for email promotions, with marketers filling the inboxes of their email contact lists with news about product releases, last-minute sales and a host of other offers they can take advantage of as they shop for their loved ones.
Many users are going to tablets to perform a many of the activities that were previously reserved for desktop computers – and email is no exception.