New technologies have enabled advertisers and businesses to accumulate an increasing amount of data on existing customers and target markets, which allows them to segment and speak to specific groups’ needs and desires.
While marketers may craft content strategies for their email marketing lists’ preferences and needs, companies can become even more hyper-tailored to consumers’ desires.
Facebook business pages should a part of all marketing plans. A couple of blog posts ago, I talked about the importance of making sure your business looks good on LinkedIn, the business social network. Now let’s talk a little bit about using Facebook for your business as well. Social networking is one of the best…
For firms just beginning to engage with email or those that just can’t seem to get their messaging right, there are a number of commonly made errors for which they should keep a look out.
If it weren’t complicated enough for marketers and organizations to avoid violating regulations or being tossed out by recipients, Google’s recent changes to its messaging provider Gmail have thrown an even bigger wrench into the process.
Organizations and businesses that leverage targeted email lists to communicate with consumers are making a savvy decision.
Healthcare marketing is a difficult field with an exceedingly large amount of important information to be communicated, which, if done incorrectly, can have legal and even medical repercussions.
A number of recent studies have attempted to discern the best days and times for businesses to leverage their targeted email lists and send out communications.
Leaders must encourage their employees much like coaches must encourage their players. The Most Important Leadership Skills You’ll Ever Learn I’m a Boston Red Sox fan living in New York City, and that’s a tricky thing to navigate! I bleed Boston red amongst Yankee blue. Oh, yeah! I live on the edge! Even though I…
Email distribution lists often represent the first chance for sales teams to increase their metrics and monthly bottom lines.