It’s no easy task turning your email marketing list into real customers, although it remains essential to make the effort.
With platforms like Instagram and YouTube as popular as they are, our culture has become increasingly visual, and email marketers are learning how to adapt to that fact.
Now that the online health care marketplace has opened, clinics and other care providers may be increasing drawn to reaching current and prospective patients on digital and mobile platforms – and assembling an email marketing list can be an excellent starting point.
You know, of course, that all those addresses on your email contact list belong to real people – but how much do you actually know about them?
If you’re looking for ways to boost your email-based promotional campaign with some added energy, these two email marketing tips can help you bring freshness and vitality to your strategy.
Given the considerable time, effort and cost it takes to develop and grow an email marketing list, it can be difficult to bring oneself to include the unsubscribe button at the bottom of every promotional email, as CAN SPAM compliance requires.
Don’t over-tweet your followers! A few posts back, I discussed 15 Things That Make Your Business Look Bad on LinkedIn . Twitter is another social media tool you should take advantage of to market your business, but beware! You can make yourself look bad on it, too. Social media has the capability to shoot your…
With improvements in technology coming at a rapid pace, it can be difficult to keep up with developments and understand where your email marketing strategy fits into the highly fluid environment.
Given the popularity of social media platforms, it may be tempting to put aside your email contact list in the hopes of reaching your customers through tweets and status updates.
Retailers are adapting to a changing landscape by implementing creative new email marketing solutions and strategies to ensure that their messages are reaching customers.