Finding that your email campaigns haven’t been yielding the return on investment you’d hoped can be a disheartening experience.
“Welcome” says so much to your customers. That’s It? What’s Missing From Your Welcome Email? One of the biggest marketing mistakes businesses make is failing to send a welcome email to the people who subscribe to their electronic mailing list. One of the second biggest marketing mistakes is sending a crappy one. Forgive the language,…
With the major shopping seasons of late November and December just around the corner, your holiday emails campaigns are probably well underway by this point.
One of the most important things about your business email is signing it. An electronic correspondence is still a correspondence, and you need to sign it. Most email programs allow electronic signatures to be automatically placed at the end of each outgoing email. This makes life much easier for you by saving you the step…
Email optimization is a much tossed-around term in marketing circles, and although it sounds technical, its principles are simple: In order to create lasting customers from your email contact list, your messages have to be as perfectly crafted as possible.
This year more than ever, mobile-friendly email marketing campaigns are poised to offer exceptional returns on investment by adapting to the habits of the contacts in your email database.
If you’re crafting a landing page to gain followers or convert contacts into revenue, these guiding principles can help you ensure you achieve the results you’re looking for.
Email marketing requires a combination of hard and soft skills.
With the holiday season just around the corner, retailers may already be thinking about what kinds of promotions, offers and new products they’ll be marketing to their email contact lists.
Some tactics just won’t fly with the customers on your targeted email list, and since you went to great lengths to acquire those addresses, it’s key that you don’t let a rookie mistake make recipients click the unsubscribe button.