When the customers on your email contact list read your messages, they want to feel that information of value is being shared with them.
Black Friday is now behind us – but the holiday shopping season has just begun.
One of my favorite parts about being in the marketing industry is how many great people you get to meet. Although I haven’t had the pleasure to meet Jim Joseph, I have been following his career, blog, tweets and articles on Entrepreneur.com for a while now. He is one of those people you think you…
Bloggers and the blogs they write can be a wonderful resource of information for business owners! The Best Email Marketing Blogs You Should Start Reading Today The best email marketing blog that you should start reading today is mine! Oh, wait. You are reading it! Well, I’m biased and mine is the best, but I’m…
It’s not too late for marketers to make that last ditch effort to beat the competition and generate sales from their email marketing lists.
Rather than letting the holiday shopping throw you off your game, consider employing a few straightforward techniques that can help your customers differentiate the signal from the noise.
Face it. You simply cannot have a business today without establishing your brand on the World Wide Web. There are many ways to get the word out about your business in cyberspace, and they are not all created equal, contrary to popular belief. You must differentiate between your marketing mediums online, just as you differentiate…
It’s taken the health sector a while to to catch up other fields in terms of what technology it uses to keep in touch with patients, but that’s now begun to change: Health care is going digital.
If you’re looking to re-up on the energy your promotional messages may be missing and re-engage your email marketing list, it may be time to consider whether you’ve been taking full advantage of what email can achieve.
Since the personal is at the center of of this new online landscape, email marketers have to learn to adapt their promotional campaigns to appeal to their customers’ sensibilities – and creating more targeted email lists is one of the key ways firms can ensure they are keeping abreast of the times.