What’s the Best Day and Time to Send Your Emails?

Email marketing can be a fickle undertaking: many different factors can affect the success rate and expectations. One of the primary factors in keeping your marketing strategy successful is to optimize the timing of your emails. Of course, you have already optimized the content, the wording, and the links, so it follows that you should…

How to Increase Sales with Your House Email Lists

The conventional wisdom in online marketing these days (including marketing via email lists) is to streamline, streamline, streamline. Research says that the fewer products you have, assuming they are quality products, the greater the likelihood of conversion. Obviously the law of diminishing returns is at work here, so it is important to have robust as…