Facebook business pages should a part of all marketing plans.
A couple of blog posts ago, I talked about the importance of making sure your business looks good on LinkedIn, the business social network. Now let’s talk a little bit about using Facebook for your business as well. Social networking is one of the best ways to market your business these days, and businesses should network on all avenues possible. Sure, Facebook was initially created to be a personal social networking website, but it’s opened itself up for business pages too, and there are a few things you need to know to keep your business on top with Facebook.
According to Facebook’s website, “Over one billion people Like and comment an average of 3.2 billion times every day.” You can’t buy that kind of publicity. Well, you can, but imagine the cost! Think about it, if that many people are on Facebook every day, interacting between pages, liking, and commenting, your business has access to that many potential clients… but only if you have a Facebook page.
Build Your Page
So, get that page built and up and running. Facebook makes this step easy by guiding their business members through the page building process once they’ve signed up, and the same rules apply as the ones I talked about in my LinkedIn post previously. You need to build a page that is engaging, exciting, and enticing to people. Build a page that tells people a lot about your business, and include plenty of multimedia to keep your visitors on your page.
Keep it Fresh
Once you get potential clients on the page, you have to keep them coming back. You can’t expect anyone to return to your page if all you have on there the same information about your business that you started with. Potential customers won’t come back and they probably won’t Like your page, which is key to keeping your Facebook business page on top. Stay active on your own Facebook business page, constantly adding comments, posts, and multimedia to keep your visitors engaged. If you don’t have to time to do this, hire someone. This type of marketing is truly worth the investment.
Promote, Promote, Promote!
Facebook business page users have known all along that you can promote your business on the website and app by housing contests and promotions. It used to be, however, that you couldn’t house the promotion directly on your Facebook page. This made it difficult for some users who didn’t want to route their promotion through a third-party app, such as another website. In August of this year, Facebook announced that business pages can now run promotions directly on their Facebook pages, which is great if you have a Facebook page and not an actual website.
Stay on Top of the Rules
If you do decide to use Facebook for your business, and, better yet, you decide to use it to run contests and promotions, make certain you know Facebook’s rules; otherwise, you might find your page blocked. For example, if you’re running a contest and asking your Facebook followers to name a new dish your chef has created, it’s okay to have them submit their ideas for the entrée’s name using the proper mechanism, such as Liking the product’s post page; it’s not okay to have them tag their picture in association with the entrée.
Be a Social Butterfly
The key to any Facebook page success is interacting with other Facebook users, so don’t just sit there and wait for people to visit and Like your page. Don’t just sit there and wait for them to enter your contests, either. Get “out there” yourself, and promote your Facebook page and visit other Facebook pages relevant to your own. Be active and Like and interact with other Facebook users. Remember, this is social “networking,” so get out there and network as much as possible.
By: Max Zaron