A lot of people who get started with email marketing quickly tire of the work that goes into running a successful campaign when they don’t see the results they were hoping for right off the bat. The fact of the matter is that maintaining an email marketing campaign is a lot of work. Once you kick off your email campaign you will continually have to create quality content that is targeted to your mailing lists. You will also need to do lots of testing. in order to see what works best. The good news is that a lot of times the amount of mailing list maintenance can be minimized by taking into account the following factors that are proven to reduce response rate.
1. Are you sending emails too frequently? Try experimenting with bi-weekly instead of weekly, or even longer depending on changing response rates.
2. Don’t have something new to say about your business or product? Maybe now is not the best time for a marketing email. If you don’t have something new to promote, oftentimes your email list recipients might see your email as unwelcome or spam. This is the last thing you want.
3. Experiment with fewer or more images in the body of the email. Too many images are a good way to be relegated to the spam folder, but too few is also a problem. You don’t want your recipients staring at a wall of text. See what works.
4. Make sure you’re tracking the success of your mailing lists with Google Analytics. You can see how to do so in some of my earlier blogs.
5. Make sure that your subject lines are clear and not spammy. If your subject lines aren’t streamlined, it is likely that you are hurting your email marketing campaign.
By Alec Wilcox
Follow me on:
When you are getting started with email marketing and an email marketing list, it is important to gauge customer interest in the product or service that you are selling. When you get permission from your subscribers to send them emails, your conversion rates will increase. If people are ok with receiving your message, then they won’t mark it as spam and they will be more apt to open them. In most cases, using a targeted email list will allow you to aim your marketing emails at a very select and specific person or industry. In many cases, it’s a good idea to verify that the recipient is interested in your product. The best way to do so is to include a link at the bottom of the email to your website where the user can:
1) Respond directly to confirm or deny interest2) Go to your website and fill out a contact form to the same effect
3) Fill out a survey to give your more information on why they are or are not interested in your marketing emails
Don’t forget that because of the CAN-SPAM act you must include an unsubscribe choice for anyone you send emails too, except transactional ones. Within the body of your email, you should make it clear that you will cease marketing emails upon request (an opt out or unsubscribe link at the bottom of your email is often the best way). It’s also a good idea to include instructions to “Whitelist” your email address to make sure that your marketing emails are being received as they should be and not caught in spam filters. It is always good to reaffirm permission at least once a year and don’t be afraid to include a specific message in periodic emails clarifying the method you choose to verify interest.
If you follow these steps you can be sure that your emails will only continue to be sent to those that are interested and in return you will see your sales and audience grow!
By Alec Wilcox
Follow me on:
Email marketing can be a fickle undertaking: many different factors can affect the success rate and expectations. One of the primary factors in keeping your marketing strategy successful is to optimize the timing of your emails. Of course, you have already optimized the content, the wording, and the links, so it follows that you should make sure that your emails are reaching your potential clients at the moment they are ready to click and purchase your product.
So how do you know when the time is right? First of all, you want to optimize your emails to go out around the time you are starting a promotion or around the time of the event for which you are raising awareness. The common misconception is that possible leads won’t see your emails the day they are sent, most people open these types of emails right away. The best email marketers expect about 85-90% of total opens to happen within 24 hours. This means: time your emails near or on the day of promotions, but also test the send times with multiples emails spread throughout the campaign.
Second, make sure that your emails aren’t sent between 8 and 9 AM (EST). Studies have shown that this window of time has the lowest open rate of received email all day long. Nobody is ready for marketing at this point in his or her day. Common wisdom recommends shooting for the Eastern Time zone, typically late in the day or right around lunch.
Additionally, what day of the week is best for email marketing? Once again, the common “best practices” has an opinion: the worst day of the week is Monday; with people recovering from their weekends, many don’t have the energy or interest in marketing this early in the week. Most people delete things that seem like junk (even if they aren’t) on Monday to clear their inboxes for the rest of the week. On the weekend, emails are largely ignored (just like work). Marketing best practices say: midweek emails are optimal. People are far more receptive when they are in the middle of things, especially to pertinent marketing (things that they might be dealing with at that very moment).
The most cardinal rule of timing your email marketing, however, is that all rules can be bent or broken depending. Experiment with your marketing timing and other procedures. Find what works best for your industry. This is the best way to ensure that you are seeing the best results for you.
By Alec Wilcox
Follow me on: