Category Archives: Email list

What are Email Lists?

Email Lists
I talk a lot on this blog about email lists, usually with the assumption that the definition is a foregone conclusion. Typically with internet marketing, this is the case. However, there is some nuance to the term. In general, an email list is a list of addresses to which the same content is sent. However, when referring to internet marketing, this definition is perhaps too broad.

Opt-In Email Lists
In marketing, there are opt-in email lists. Typically, these will include a link or some other method for assuring that the customer wants to continue receiving the offers. In many cases, list emails will include an unsubscribe button for letting the administrator know that the user is “opting out.” of a particular email list

Targeted Email Lists
There are also non-opt in lists, usually purchased in bulk for mass mailings (or email blast). Often times, these lists are a better tool for the job than opt-in lists. Curating an opt-in list is a much greater time-commitment and is usually more-suited toward newsletters and occasion offers. Purchasing an email list (or email database) in bulk is a great way to get a precompiled list of thousands of addresses ready to be contacted. In many cases, these databases are sold or leased based on region or industry, lending them much better for targeted email marketing.

Feel free to contact me below if you have any questions about email lists!

By Alec Wilcox

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Send Better Content to Your Email Lists

The name of the game in email marketing over the last 2-3 years has changed from sending out mass emails to huge lists to focus primarily on useful content targeted at specific users. Even though you may be trying to sell your prospects on your product, you can still appeal to their sense of utility by trying to present helpful information or informative content alongside your call to action and sales pitch.


Many email marketing specialists place great emphasis on effective subject line writing (since this is the first line of communication between you and your customer). In addition, your marketing emails should have a strong, personal voice. This is the first step in maintaining utility for your recipients. Try to include some recent news or factoids about your industry in each email. If you can insinuate that your customers may need your product due to a change in the field or a recent development. This is a great way to boost your conversions.

Finally, the mantra of internet marketing: see what works for you. Your customers may not respond to the same marketing as someone else’s customers. See what type of content your leads are responding to and cater to this content.  

By Alec Wilcox

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5 Ways You Are Killing Your Mailing List

A lot of people who get started with email marketing quickly tire of the work that goes into running a successful campaign when they don’t see the results they were hoping for right off the bat. The fact of the matter is that maintaining an email marketing campaign is a lot of work. Once you kick off your email campaign you will continually have to create quality content that is targeted to your mailing lists. You will also need to do lots of testing. in order to see what works best. The good news is that a lot of times the amount of mailing list maintenance can be minimized by taking into account the following factors that are proven to reduce response rate.

1. Are you sending emails too frequently? Try experimenting with bi-weekly instead of weekly, or even longer depending on changing response rates.
2. Don’t have something new to say about your business or product? Maybe now is not the best time for a marketing email. If you don’t have something new to promote, oftentimes your email list recipients might see your email as unwelcome or spam. This is the last thing you want.
3. Experiment with fewer or more images in the body of the email. Too many images are a good way to be relegated to the spam folder, but too few is also a problem. You don’t want your recipients staring at a wall of text. See what works.
4. Make sure you’re tracking the success of your mailing lists with Google Analytics. You can see how to do so in some of my earlier blogs.

5. Make sure that your subject lines are clear and not spammy. If your subject lines aren’t streamlined, it is likely that you are hurting your email marketing campaign.

By Alec Wilcox
 

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How to Quickly Build Your Email List

In the field of email marketing, it is usually very helpful and advantageous to have a curated, precompiled list of valid recipient email addresses. But if you are just starting out with email marketing, it can be difficult to quickly build an email list. So the question arises: where do I get one of these lists? In years past, renting an email list was the preferred method of acquiring one, but many think that this way is outdated and purchasing a list is a much more popular option.

Renting a list means that you will only be able to use the contact information once (and only see the contact information of respondents). You will also likely never actually see the list; in this type of situation it is common to email the list owner and have the message broadcasted to the list.

Purchasing a list is widely considered the best option for many reasons. For one, you will have permanent access to the addresses included therein and databases can be purchased based on criteria (such as location or industry). Purchased lists are a great way to expand the profile of your company in an efficient way, and a really great way to build up your marketing profile quickly. It is far more cost-effective to purchase a list once instead of repeatedly renting the same names every time a new marketing is ready.

 
When you don’t have the luxury of developing your email list, take advantage of some of the email list databases you can buy instead of paying the price for renting the same lists over and over.

By Alec Wilcox

 
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