Many email marketing specialists place great emphasis on effective subject line writing (since this is the first line of communication between you and your customer). In addition, your marketing emails should have a strong, personal voice. This is the first step in maintaining utility for your recipients. Try to include some recent news or factoids about your industry in each email. If you can insinuate that your customers may need your product due to a change in the field or a recent development. This is a great way to boost your conversions.
Finally, the mantra of internet marketing: see what works for you. Your customers may not respond to the same marketing as someone else’s customers. See what type of content your leads are responding to and cater to this content.
By Alec Wilcox