When Gmail introduced multiple tabs for user inboxes, email marketers shared their anxieties about how the change would effect their marketing campaigns.
Smartphones have changed how people interact with one another in many ways, and email remains one of the most powerful features on mobile devices today.
Optimizing marketing strategies to drive customer engagement is one of the greatest challenges facing businesses today.
To get the most out of an email contact list, marketing strategists need to take advantage of the technology available to them.
Here are four strategies that can help you turn over a new leaf this year by revamping your emails and revitalizing brand image.
Few digital marketing techniques are as powerful as personalized email when it comes to engaging consumers at a one-on-one level.
The rise of mobile applications such as Instagram and SnapChat has confirmed that digital culture is becoming increasingly visual.
Creating a strong, lasting brand is essential to the long-term success of any business venture.
The new year is a time for fresh starts, and companies are taking the opportunity to evaluate their marketing strategies for what is to come in the next twelve months.
It is no secret that email marketing is still one of the best ways to stay in touch with customers and promote new products.